Mikayla Belson
Art Director
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Cupcake Wine

If Mom wants to end the day with a glass of wine, that’s her prerogative. Need we say more?

A placement-based campaign that meets moms in their daily lives.

CUPCAKE WINE

If Mom wants to end the day with a glass of wine, that’s her prerogative. Need we say more?
A placement-based campaign that meets moms in their daily lives.

social

We’ll start on Bitmoji, ‘cause nobody loves ‘em more than moms.

Ambient

When moms swipe the last box of product on a store shelf, they’ll reveal our sassy decals pasted below.

Wine on Wheels

Our wine van will find moms where a glass is needed most, at soccer practice.

Poptails

Moms value versatility in everything they buy, so we’ll turn Cupcake into popsicles.

Drinkable Arrangements

Give the gift of drinkable arrangements. Why not? Technically, they’re still fruit.

Reusable Bags

Copywriter: Juliana Hardesty
Co-Art Director: Page Halter