Mikayla Belson
Art Director
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Propel Fitness Water

Most sports drinks focus on competitive runners. We are talking to casual runners whose aspiration to run can easily be discouraged by their daily obstacles. They need motivation to be out on the road every day. Because in the end, persistence wins.

PROPEL FITNESS WATER

Most sports drinks focus on competitive runners. We are talking to casual runners whose aspiration to run can easily be discouraged by their daily obstacles. They need motivation to be out on the road every day. Because in the end, persistence wins.

OUT OF HOME

Ambient

Messages appear in undesirable weather conditions on popular running routes.

Mobile App Partnership

Propel will partner with Runkeeper to support runners with motivational messages when the app senses a runner is slowing down. These messages will play automatically over their headphones so they don’t miss them.

Digital

Banner ads will be on weather websites and strategically appear when there are major weather events that drain a runner’s motivation.

Copywriter: Jae Hyuk Yun